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Why SEO Services are Important to Your Business?
You only have to look at the statistics below to realise how important search engines are to all of our daily lives and how many businesses are now reliant on the stream of sales and enquiries they received through being found online.
93 %
of all experiences based online, start with a search engine
97 %
of us use the internet to research a local service or product
74 %
of users don’t bother looking past the first page of results
70 %
of clicks go to organic search results
88 %
of consumers are regarded to be trusting online product reviews
72 %
of business owners with an SEO strategy said it improved their bottom line
SEO Basics
On-Site SEO
On-site search optimization is hugely important for ensuring that a site features prominently in organic searches for important keywords and phrases. Here are a few examples:
- Meaningful, relevant, keyword rich page titles
- Images containing alt tags
- Good page and document structure (i.e. headings, paragraphs, etc)
- High quality content, high performance & speed
Interesting and diverse media and content, written well, presented neatly, and served quickly, with great document structure and underlying technical page and server behahior is a strong signal of quality that helps Google trust your site.
Off-Site SEO
Off-site search optimization is where most, if not all, of your referrals will come from. Traffic filters through to your site from links back to your content and pages. Here are a few examples:
- News articles mentioning your business and linking to your site
- Backlinks from bloggers talking about your site or business
- Mentions in forums and online chats
The more your blog or site appears in other people's content, social media, forums, etc, the more likely Google will be to sit up and take notice (and hopefully recognise your site as a trustworthy, quality destination to send searchers to).
