Internet search ranking is highly dependent on the manner in which SMO- Social Media Optimization strategy is being managed. Many organizations ignore this strategic move although it can play a huge role in pushing your search rankings up. The two important search engines that have to be optimized in social media are Google search and the search function within every social network.

Integrate Social sharing tools into your website.

It is mandatory to include social sharing tools into your site’s architecture which consists of adding direct web links from your website to your social media channels and from social profiles back to your website. Individual blog posts can also be given social media sharing buttons. Since social sites are more authoritative, links on social media are often considered high-quality links.

Social profiles should be complete in all respects
Although creating your social profile seems easy, most businesses are found lacking when it comes to completeness. Your profile information has to be filled up completely since most search engines prefer profiles that are complete in all respects. Ensure all contact information in all your social profiles should be the same as mentioned on your business website.

Social Media and SEO keywords should be fully aligned

Keywords play a vital role in your quest to maximize your social media exposure. You could be giving your competition a lot of leeways if you haven’t optimized your profile yet. Make sure your keywords and key phrases are integrated into your social profile in a natural, unforced manner. If keywords are used effectively on your profile, it will rank higher in Google searches and within the social network search too.

Use the right keywords in every post

Keywords are highly critical for blog content, website and advertisements, and therefore are extremely important on your social content too. Keywords should be selected carefully so that your brand is at the top of every keyword search. 

Ways you can Protect your E-Commerce Business Cybersecurity: -

1. Get a modern security solution with a strong email and Spam protection. Additionally, having a two-factor authentication makes stealing the account information harder.
2. Choose a secure ecommerce platform by evaluating its security like paying close attention to PCI compliance and Sit Certificates. Many platforms also offer additional security features, such as fraud and DDoS prevention.
3. Monitor your site for malicious activity with the right monitoring tools. Additionally, make sure that your Koster regularly monitors their servers for malware, viruses and other harmful software.
4. Keep your systems up-to-date which includes updates to your web server in addition to your other software and plugins, such as Java, WordPress, loomla, ZenCart etc.
5. Stay PCI compliant when dealing with credit card transactions as it will make you harder to be breached and will reduce the extent of the damages in case you ever get hacked.