There are handfuls, if not hundreds, of open source content administration frameworks effectively accessible on the Internet today. For what reason would anybody in their correct personality prescribe a custom CMS?

The appropriate response is both straightforward and complex.

In the event that you were an independent company, and wished to stay little, I would not instruct you to utilize a custom CMS. Truth be told, I would be careful about prescribing any restrictive frameworks, not to mention a framework planned explicitly for one site. The purpose for that is on the grounds that to pay for a custom CMS, you’d get far more than you may utilize. Besides, you’d pay re-imagine the wheel for all the usefulness of a leaflet product site. I would, rather, propose putting that financial plan towards separating yourself on structure and internet searcher promoting. Most by far of the locales on the Internet today would fall into this gathering. They needn’t bother with any more usefulness than a straightforward blog or page the executives framework like WordPress or Drupal offers.

The most imperative things to think about a custom CMS stage include:

• A custom CMS doesn’t constantly mean exclusive
• Contingent upon your necessities a custom CMS might be required or may not
• Regularly a custom fabricated arrangement may run speedier, whenever grew legitimately
• A custom CMS isn’t prescribed for a fundamental site
• Regularly endeavor level clients run altered CMS stages
• For an essential site, WordPress is typically an incredible arrangement

Internet search ranking is highly dependent on the manner in which SMO- Social Media Optimization strategy is being managed. Many organizations ignore this strategic move although it can play a huge role in pushing your search rankings up. The two important search engines that have to be optimized in social media are Google search and the search function within every social network.

Integrate Social sharing tools into your website.

It is mandatory to include social sharing tools into your site’s architecture which consists of adding direct web links from your website to your social media channels and from social profiles back to your website. Individual blog posts can also be given social media sharing buttons. Since social sites are more authoritative, links on social media are often considered high-quality links.

Social profiles should be complete in all respects
Although creating your social profile seems easy, most businesses are found lacking when it comes to completeness. Your profile information has to be filled up completely since most search engines prefer profiles that are complete in all respects. Ensure all contact information in all your social profiles should be the same as mentioned on your business website.

Social Media and SEO keywords should be fully aligned

Keywords play a vital role in your quest to maximize your social media exposure. You could be giving your competition a lot of leeways if you haven’t optimized your profile yet. Make sure your keywords and key phrases are integrated into your social profile in a natural, unforced manner. If keywords are used effectively on your profile, it will rank higher in Google searches and within the social network search too.

Use the right keywords in every post

Keywords are highly critical for blog content, website and advertisements, and therefore are extremely important on your social content too. Keywords should be selected carefully so that your brand is at the top of every keyword search. 

Google SEO Ranking Factors which can help increase you website ranking & thereby its visibility:

• Use a domain name with the keyword that describes your business
• Aged domains are given more preference rather than newly created ones
• Content, relevance and length, is always a king in case of ranking a website
• Ideal website page loading speed should be approx. 2 seconds
• Submit your websites siremap to Google
• Putting main keywords of your website in HI and H2 Tags is very valuable
• Update website content regularly
• Make your websites mobile friendly version
• Create relevant backlinks

Ways you can Protect your E-Commerce Business Cybersecurity: -

1. Get a modern security solution with a strong email and Spam protection. Additionally, having a two-factor authentication makes stealing the account information harder.
2. Choose a secure ecommerce platform by evaluating its security like paying close attention to PCI compliance and Sit Certificates. Many platforms also offer additional security features, such as fraud and DDoS prevention.
3. Monitor your site for malicious activity with the right monitoring tools. Additionally, make sure that your Koster regularly monitors their servers for malware, viruses and other harmful software.
4. Keep your systems up-to-date which includes updates to your web server in addition to your other software and plugins, such as Java, WordPress, loomla, ZenCart etc.
5. Stay PCI compliant when dealing with credit card transactions as it will make you harder to be breached and will reduce the extent of the damages in case you ever get hacked.

The 3 main components of the Domain Name System (DNS) are:

• Domain name: A domain name is a human-memorable name registered by a business or a person.
• Name servers: A name server stor individual DNS records f domain name. Each domain name is assigned its own name server
• Individual DNS records: Individual OHS records list the IP address (aka IP number) of the specific server that stores a business's website or email accounts.

There are Basically 10 actionable SEO Tips for you to implement for your website, they are: 

• Get active on at least 3 social media platforms and build a strong audience who actively shares your content.
• Add descriptive Alt Text to your website's images.
• Implement the relevant schema markup on your website to increase your website traffic.
• Do an outbound link search on your website and ensure you are only linking to sites with a low spam score and high domain authority.

After establishing your web presence, everybody’s advice to you is to increase the traffic on the website. It’s great to have visitors on your website every day but the typical question arises; HOW? There’s one simple answer to it and that’s Search Engine Optimization. It is highly advisable because what’s the point of having a web presence if there’s nobody to look at you!

In today’s world everybody is in a race to be found. Found by friends, found by luck, found by blessed destiny, found by the right life partner and found on the web. The joy of finding yourself on the web is overwhelming and unparalleled.