Introduction

Since its inception, web design trends has evolved frequently (9 times) till date to keep the ever changing mindset of customers fulfilled and satisfied in every single aspect. The global growth rate of websites and designs are immense and unimaginable and it has become part and parcel of any business now days. 

The same time the web design industry also upgraded itself according to the demand of new start-ups and incorporated changes within it to bring out the required design. According to today’s scenario, 97% of startups across the globe are highly dependent on website design to promote their business and compete with their rivals. In this digitized world, website is highly mandatory and an effective web design plays a huge role here. A startup adopting the right approach towards presenting its website will be the lead player of industry.

No Compromise With Design Quality

According to a recent research done by Adobe 94% of website visitor’s used to leave a page if the design is not attractive and convincing, all this happens within 5 seconds of time. So these 94% of the users are important for you as a startup and you need to impress them within 5 seconds.

This clearly states that exceptional web design is not a contributing element for a website’s success, but it is a mandatory aspect which determines the position of a website in Google’s heart (obviously customer’s mind).

Follow Unique Design Strategy

A well framed web design strategy sorts out half your burden. Before approaching a web design service provider, as startup organizations try ask yourself where you stand as a startup in the entire industry and compare yourself with your competitors and bring out the perks you have. 

In order to frame a proper web design strategy you need to find answer for these three important questions:

• What is the exact message or information that you would like to convey with your design?
• The design incorporated in your website represents your brand, value, and your scope of service?
• What kind of impact would you like to leave on your target client when they visit your site?

Responsive Web Design Is The Key

Around 73% of website visitors say that they get deeply engaged when it is found to be responsive friendly. The chance of a mobile-user abandoning a website is 5 times higher when compared with a desktop user. This data shows the importance of designing a responsive website especially for mobiles. Display only the key elements when it comes to mobile screen and try to provide it in an attractive way. Mobile based target customers are highly exceptional as they look out for some unique and innovative information with better UX to stay focused till the end.

There are handfuls, if not hundreds, of open source content administration frameworks effectively accessible on the Internet today. For what reason would anybody in their correct personality prescribe a custom CMS?

The appropriate response is both straightforward and complex.

In the event that you were an independent company, and wished to stay little, I would not instruct you to utilize a custom CMS. Truth be told, I would be careful about prescribing any restrictive frameworks, not to mention a framework planned explicitly for one site. The purpose for that is on the grounds that to pay for a custom CMS, you’d get far more than you may utilize. Besides, you’d pay re-imagine the wheel for all the usefulness of a leaflet product site. I would, rather, propose putting that financial plan towards separating yourself on structure and internet searcher promoting. Most by far of the locales on the Internet today would fall into this gathering. They needn’t bother with any more usefulness than a straightforward blog or page the executives framework like WordPress or Drupal offers.

The most imperative things to think about a custom CMS stage include:

• A custom CMS doesn’t constantly mean exclusive
• Contingent upon your necessities a custom CMS might be required or may not
• Regularly a custom fabricated arrangement may run speedier, whenever grew legitimately
• A custom CMS isn’t prescribed for a fundamental site
• Regularly endeavor level clients run altered CMS stages
• For an essential site, WordPress is typically an incredible arrangement

Internet search ranking is highly dependent on the manner in which SMO- Social Media Optimization strategy is being managed. Many organizations ignore this strategic move although it can play a huge role in pushing your search rankings up. The two important search engines that have to be optimized in social media are Google search and the search function within every social network.

Integrate Social sharing tools into your website.

It is mandatory to include social sharing tools into your site’s architecture which consists of adding direct web links from your website to your social media channels and from social profiles back to your website. Individual blog posts can also be given social media sharing buttons. Since social sites are more authoritative, links on social media are often considered high-quality links.

Social profiles should be complete in all respects
Although creating your social profile seems easy, most businesses are found lacking when it comes to completeness. Your profile information has to be filled up completely since most search engines prefer profiles that are complete in all respects. Ensure all contact information in all your social profiles should be the same as mentioned on your business website.

Social Media and SEO keywords should be fully aligned

Keywords play a vital role in your quest to maximize your social media exposure. You could be giving your competition a lot of leeways if you haven’t optimized your profile yet. Make sure your keywords and key phrases are integrated into your social profile in a natural, unforced manner. If keywords are used effectively on your profile, it will rank higher in Google searches and within the social network search too.

Use the right keywords in every post

Keywords are highly critical for blog content, website and advertisements, and therefore are extremely important on your social content too. Keywords should be selected carefully so that your brand is at the top of every keyword search. 

• It's free: All businesses have access to Appointments on Facebook tools at no charge.
• Save time: Appointments on Facebook removes the need for businesses to spend excess time managing their calendar. You can now accept appointments from new and returning customers with less back-and-forth communication.
• Re-engage existing customers: Remind returning customers to book a follow-up appointment or refer their friends.
• Find new customers: Attract new customers with the ease and convenience of Appointments on Facebook so they don't have to call or text to book.

Google SEO Ranking Factors which can help increase you website ranking & thereby its visibility:

• Use a domain name with the keyword that describes your business
• Aged domains are given more preference rather than newly created ones
• Content, relevance and length, is always a king in case of ranking a website
• Ideal website page loading speed should be approx. 2 seconds
• Submit your websites siremap to Google
• Putting main keywords of your website in HI and H2 Tags is very valuable
• Update website content regularly
• Make your websites mobile friendly version
• Create relevant backlinks

The 3 main components of the Domain Name System (DNS) are:

• Domain name: A domain name is a human-memorable name registered by a business or a person.
• Name servers: A name server stor individual DNS records f domain name. Each domain name is assigned its own name server
• Individual DNS records: Individual OHS records list the IP address (aka IP number) of the specific server that stores a business's website or email accounts.