ComputoVision Knowledge Base

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Ghost Lead Generation Campaigns - Ghost Marketing Pune

Introduction

Ghost lead generation campaigns involve the creation and promotion of content assets, such as ebooks, whitepapers, or webinars, without explicitly revealing the intention to capture leads. It’s not always wise to market your business upfront and a smart Digital Marketing agency understands this and knows its way around subtle and guerrilla marketing and this is where the concept of Ghost Lead generation comes in.

ComputoVision has nailed the concept of Ghost Marketing and uses it to garner its client the most real and genuine leads. Here's a step-by-step guide on how to run a Ghost lead generation campaign:

Identify a valuable content asset:

Choose a topic or resource that is highly relevant and valuable to your target audience, something that would genuinely interest them and provide them with useful information.

Create the content asset:

Develop a high-quality piece of content, such as an ebook, guide, or video, that offers valuable insights, tips, or solutions related to your industry or niche. Make sure the content aligns with your audience's interests and pain points.

Optimize for promotion:

Ensure that the content is visually appealing, well-structured, and optimized for search engines. Include persuasive and enticing copy that encourages readers to engage with the content.

Promote the content subtly:

Share the content on various channels, such as your website, blog, social media platforms, and relevant online communities. Emphasize the value and benefits of the content without explicitly mentioning lead generation.

Track engagement:

Use analytics tools to track engagement metrics, such as page views, time spent on the page, and social media shares. This data will help you gauge the success of your campaign and identify potential leads.

Track engagement:

Use analytics tools to track engagement metrics, such as page views, time spent on the page, and social media shares. This data will help you gauge the success of your campaign and identify potential leads.

Retarget interested visitors:

If you notice significant engagement with the content, you can employ retargeting techniques to reconnect with those visitors and encourage them to take the next step, such as subscribing to your newsletter or contacting your business.

Provide opportunities for conversion:

As interested visitors engage with your brand further, strategically present opportunities for them to voluntarily provide their contact information, such as through gated content, exclusive offers, or personalized consultations.

Nurture and convert leads:

Once you capture leads, nurture them through targeted email campaigns, personalized content, and relevant offers to build trust and encourage conversions. Remember to always prioritize transparency and ethical practices in your lead generation efforts. While ghost campaigns can be effective, it's essential to provide value and be upfront with your intentions when it comes to capturing leads. Some ghost leads never even make it into the database. If you do not have a consistent process for collecting, inputting, and segmenting your leads from ALL of your channels you might have ghost leads sitting in the desk drawer of a sales rep or someone’s inbox. An experienced and expert Digital Marketing agency such as ComputoVision would know its way around Ghost Campaigns and will be able to deliver the right results without failing in its effort to come across as a direct marketing advert.

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Best SEO and Digital Marketing Agency in Pune- Top 5 Reasons Why Your Business Needs SEO

Introduction

Every business needs to accelerate the shift to digital and you need an expert and experienced digital marketing agency by your side to achieve that. ComputoVision specializes in providing superior search engine optimization services to help businesses improve their online presence and increase organic traffic.

Improved Visibility:

SEO helps your website gain visibility in search engine results pages (SERPs). When your website ranks higher in search results, it increases the chances of users discovering and visiting your site. This increased visibility can drive more organic traffic to your new website.

Targeted Traffic:

SEO allows you to optimize your website for specific keywords and phrases that are relevant to your business. By targeting the right keywords, you can attract users who are actively searching for the products, services, or information you offer. This leads to more targeted and qualified traffic, increasing the likelihood of conversions and achieving your website's goals.

Enhanced User Experience:

SEO practices involve optimizing various aspects of your website, such as site structure, navigation, page load speed, mobile-friendliness, and user-friendly URLs. These optimizations improve the overall user experience, making it easier for visitors to navigate and find the information they need. A positive user experience encourages longer visits, lower bounce rates, and increased engagement, all of which can contribute to better search engine rankings.

Long-term Organic Traffic:

Unlike paid advertising, which stops generating traffic once you stop investing in it, SEO can provide long-term benefits. By consistently implementing SEO strategies, you can establish your website's authority, earn quality backlinks, and improve its overall reputation in the eyes of search engines. This can lead to sustained organic traffic over time, reducing your reliance on paid advertising and increasing the cost-effectiveness of your marketing efforts.

ComputoVision has an in-house team of experts with extensive experience working across various niches so it never fails to make sure business stays ahead of the curve. It’s as committed to your growth as you are and will turn every stone to make you stay at the top of your game.

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How to avail the right Real Estate Lead Generation Services in Pune and help our Real Estate Business grow!!

Introduction

Real estate lead generation is not just about finding leads, it's about creating a connection between future buyers and sellers. ComputoVision bridges this gap, by providing a complete marketing suite that takes care of the whole process and intricacies of sales for you. If you are looking for real estate leads in Pune, ComputoVision is your best bet. We're the real deal when it comes to the Real estate business as the way we handle and hand over the sales is just beyond ordinary. In digital marketing, several types of real estate lead generation services are available. Hence you need to understand what’s exactly your business needs to grow and flourish.

Search Engine Optimization (SEO):

This service focuses on optimizing a real estate website to improve its visibility and organic rankings in search engine results pages (SERPs), driving more organic traffic and leads.

Pay-Per-Click (PPC) Advertising:

With PPC, real estate professionals can create targeted ads that appear on search engines or social media platforms, paying only when users click on their ads. This method can generate immediate visibility and leads.

Social Media Marketing:

Leveraging platforms like Facebook, Instagram, and LinkedIn, social media marketing aims to engage with the target audience, create brand awareness, and generate leads through targeted content, ads, and lead capture forms.

Content Marketing:

By creating valuable and informative content, such as blog posts, articles, videos, and ebooks, real estate professionals can attract and engage potential clients. Content marketing helps build trust, establish expertise, and generate leads through lead magnets or gated content.

Email Marketing:

Building an email list and sending targeted campaigns can be an effective way to nurture leads and generate real estate clients. Email marketing includes newsletters, drip campaigns, and personalized communication.

Lead Generation Websites:

Some companies specialize in creating lead generation websites specifically for real estate professionals. These websites are designed to capture leads through optimized landing pages, forms, and lead magnets.

Online Directories and Listing Services:

Listing real estate properties on popular online directories and platforms can attract potential buyers or sellers and generate leads.

Chatbots and Live Chat:

By integrating chatbots or live chat functionality on a real estate website, visitors can engage in automated or real-time conversations, providing an opportunity to capture leads and answer inquiries.

Real Estate Lead Generation Services & Solutions in Pune India

Pune’s vibrant real estate market is one of the most thriving ones in the county. With immense opportunities for developers, agents, and brokers it offers plenty of opportunities in a very competitive market. To capitalize on these opportunities, real estate professionals can leverage effective lead generation services and solutions by partnering with a brilliant digital Marketing agency such as ComputoVision. Their services cater to the unique needs of the Pune real estate market, employing targeted strategies to generate high-quality leads. They utilize a combination of online and offline marketing techniques, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. Additionally, they may employ lead nurturing tactics, such as personalized follow-ups and CRM integration, to convert leads into clients. By partnering with a reliable lead generation service, real estate professionals in Pune can streamline their marketing efforts, increase their lead pool, and ultimately enhance their business growth and profitability.

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All you need to know about Website Design & Development Company

Introduction

Partnering with an expert web development business is essential to developing an effective digital marketing plan. A specialist website development partner such as ComputoVision will help you create a strong and effective online presence for your business. So what is the way to get started? To begin, you need to know what a Website Design & Development Company does.

What Does a Web Development Company Do?

It's important to know what a web development firm does before you can select a decent one. A web development firm handles everything required to create an effective website. Some firms provide more than others when it comes to establishing a website. Consequently, you should consider what is vital to you in a website launch and determine whether you will use a single comprehensive website development agency or several resources to achieve your objective.

How Does Responsive Web Design Work?

There are a few fundamentals to keep in mind regarding these websites. These websites take into account the size of the device's screen and alter the font size and dimensions accordingly. For your website, avoid using high-resolution photographs and other multimedia to slow it down. Instead, you should try to keep it simple and minimal. CSS and HTML can be used to create responsive websites. Style attributes can be achieved in a variety of ways. Screen resolution, size, and color capability are just a few variables that might affect how the display looks. You can also get help from well-known content management systems (CMS) that enable the flexible website design capabilities you need.

Responsive website design has many advantages, including the following: Improved search visibility

As previously stated, Google greatly values a site's ability to adapt to various screen sizes. You may focus your link-building efforts as long as you have a responsive website. Additionally, you may use a single SEO strategy for all of your devices. To avoid the issue of duplicating material, focus your efforts on one website.

A more pleasant and efficient experience for the user

You don't have to worry about your website's resolution when Responsive Web Designing & Development Agency in Pune is working for you. Visitors can read the content on their mobile devices without changing the screen size. Visitors will quickly leave if your website is challenging to use and look for a better option elsewhere so it’s important to get that right from the first go or else you will lose them.

Email Marketing:

Building an email list and sending targeted campaigns can be an effective way to nurture leads and generate real estate clients. Email marketing includes newsletters, drip campaigns, and personalized communication.

Improved conversion rates

What kind of experience would you have if you had to pinch and zoom on your smartphone whenever you wanted to browse a webpage? There are many benefits to providing a consistent user experience on all devices. You'll also see an increase in revenue from returning customers. Websites that aren't mobile-friendly will be penalized in search engine results.

Conclusion:

A competent Mobile Friendly Website Design Company can help you create a site that looks and feels natural. Another benefit is that it will increase the visibility of your website and draw in the right demographic. Website Redesigning Services like ComputVision can help you achieve that with utmost ease and elegance. You will have a strong, robust, and vibrant web presence that’s going to benefit your business and add to your brand value.

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Web Design | Web Design in Pune, Mumbai, Nagpur

Introduction

Since its inception, web design trends has evolved frequently (9 times) till date to keep the ever changing mindset of customers fulfilled and satisfied in every single aspect. The global growth rate of websites and designs are immense and unimaginable and it has become part and parcel of any business now days. 

The same time the web design industry also upgraded itself according to the demand of new start-ups and incorporated changes within it to bring out the required design. According to today’s scenario, 97% of startups across the globe are highly dependent on website design to promote their business and compete with their rivals. In this digitized world, website is highly mandatory and an effective web design plays a huge role here. A startup adopting the right approach towards presenting its website will be the lead player of industry.

No Compromise With Design Quality

According to a recent research done by Adobe 94% of website visitor’s used to leave a page if the design is not attractive and convincing, all this happens within 5 seconds of time. So these 94% of the users are important for you as a startup and you need to impress them within 5 seconds.

This clearly states that exceptional web design is not a contributing element for a website’s success, but it is a mandatory aspect which determines the position of a website in Google’s heart (obviously customer’s mind).

Follow Unique Design Strategy

A well framed web design strategy sorts out half your burden. Before approaching a web design service provider, as startup organizations try ask yourself where you stand as a startup in the entire industry and compare yourself with your competitors and bring out the perks you have. 

In order to frame a proper web design strategy you need to find answer for these three important questions:

  • What is the exact message or information that you would like to convey with your design?
  • The design incorporated in your website represents your brand, value, and your scope of service?
  • What kind of impact would you like to leave on your target client when they visit your site?

Responsive Web Design Is The Key

Around 73% of website visitors say that they get deeply engaged when it is found to be responsive friendly. The chance of a mobile-user abandoning a website is 5 times higher when compared with a desktop user. This data shows the importance of designing a responsive website especially for mobiles. Display only the key elements when it comes to mobile screen and try to provide it in an attractive way. Mobile based target customers are highly exceptional as they look out for some unique and innovative information with better UX to stay focused till the end.

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Custom Content Management System | CMS In Pune

There are handfuls, if not hundreds, of open source content administration frameworks effectively accessible on the Internet today. For what reason would anybody in their correct personality prescribe a custom CMS?

The appropriate response is both straightforward and complex.

In the event that you were an independent company, and wished to stay little, I would not instruct you to utilize a custom CMS. Truth be told, I would be careful about prescribing any restrictive frameworks, not to mention a framework planned explicitly for one site. The purpose for that is on the grounds that to pay for a custom CMS, you’d get far more than you may utilize. Besides, you’d pay re-imagine the wheel for all the usefulness of a leaflet product site. I would, rather, propose putting that financial plan towards separating yourself on structure and internet searcher promoting. Most by far of the locales on the Internet today would fall into this gathering. They needn’t bother with any more usefulness than a straightforward blog or page the executives framework like WordPress or Drupal offers.

The most imperative things to think about a custom CMS stage include:

  • A custom CMS doesn’t constantly mean exclusive
  • Contingent upon your necessities a custom CMS might be required or may not
  • Regularly a custom fabricated arrangement may run speedier, whenever grew legitimately
  • A custom CMS isn’t prescribed for a fundamental site
  • Regularly endeavor level clients run altered CMS stages
  • For an essential site, WordPress is typically an incredible arrangement
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Tips for Social Media Optimization | Social Media Marketing in Pune

Internet search ranking is highly dependent on the manner in which SMO- Social Media Optimization strategy is being managed. Many organizations ignore this strategic move although it can play a huge role in pushing your search rankings up. The two important search engines that have to be optimized in social media are Google search and the search function within every social network.

Integrate Social sharing tools into your website.

It is mandatory to include social sharing tools into your site’s architecture which consists of adding direct web links from your website to your social media channels and from social profiles back to your website. Individual blog posts can also be given social media sharing buttons. Since social sites are more authoritative, links on social media are often considered high-quality links.

Social profiles should be complete in all respects
Although creating your social profile seems easy, most businesses are found lacking when it comes to completeness. Your profile information has to be filled up completely since most search engines prefer profiles that are complete in all respects. Ensure all contact information in all your social profiles should be the same as mentioned on your business website.

Social Media and SEO keywords should be fully aligned

Keywords play a vital role in your quest to maximize your social media exposure. You could be giving your competition a lot of leeways if you haven’t optimized your profile yet. Make sure your keywords and key phrases are integrated into your social profile in a natural, unforced manner. If keywords are used effectively on your profile, it will rank higher in Google searches and within the social network search too.

Use the right keywords in every post

Keywords are highly critical for blog content, website and advertisements, and therefore are extremely important on your social content too. Keywords should be selected carefully so that your brand is at the top of every keyword search. 

 

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Benefits of Facebook Appointments | Facebook Marketing in Pune | Digital Marketing in Pune

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  • It's free: All businesses have access to Appointments on Facebook tools at no charge.
  • Save time: Appointments on Facebook removes the need for businesses to spend excess time managing their calendar. You can now accept appointments from new and returning customers with less back-and-forth communication.
  • Re-engage existing customers: Remind returning customers to book a follow-up appointment or refer their friends.
  • Find new customers: Attract new customers with the ease and convenience of Appointments on Facebook so they don't have to call or text to book.
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Google SEO Ranking | Google SEO Ranking in Pune, Mumbai, Nagpur

Google SEO Ranking | Google SEO Ranking in Pune, Mumbai, Nagpur

Google SEO Ranking Factors which can help increase you website ranking & thereby its visibility:

  • Use a domain name with the keyword that describes your business
  • Aged domains are given more preference rather than newly created ones
  • Content, relevance and length, is always a king in case of ranking a website
  • Ideal website page loading speed should be approx. 2 seconds
  • Submit your websites siremap to Google
  • Putting main keywords of your website in HI and H2 Tags is very valuable
  • Update website content regularly
  • Make your websites mobile friendly version
  • Create relevant backlinks
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Domain Name System (DNS) | Domain Hosting in Pune, Mumbai, Nagpur

Domain Name System (DNS) | Domain Hosting in Pune, Mumbai, Nagpur

The 3 main components of the Domain Name System (DNS) are:

  • Domain name: A domain name is a human-memorable name registered by a business or a person.
  • Name servers: A name server stor individual DNS records f domain name. Each domain name is assigned its own name server
  • Individual DNS records: Individual OHS records list the IP address (aka IP number) of the specific server that stores a business's website or email accounts.
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ComputoVision has a vision to make every business go online in an affordable way with no compromise on quality and customer satisfaction.

      

Get in Touch

 

Pune, Maharashtra, India

 

Mumbai, Maharashtra, India

 

+91 7350 734 304

 

info@computovision.com