Project Brief

Answer the questions in the form below to tell us about your project

About The Business




1. What is the company for which the Name and Identity needs to be designed?


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2. Write a little bit about your Company. What service / product does the company provide?


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3. What is the reason behind the starting this venture? Is there a story to it?


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4. What are the problems which your organisation / company will solve for the customers?


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5. What age group of customers are you targeting?


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6. Where do you want to position your brand in the market?


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7. Who are your 3 main competitors (direct or indirect)?


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8. What will be the unique selling proposition / Value proposition which sets you apart from your competitors?


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9. What kind of personality do you want your brand to have? (Functional & Emotional)


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About Brand Design




1. Few words / Adjectives that the brand should represent / look / feel?





2. Any preferences for the Nomenclature / Brand Name?

A. EPONYMOUS (Personal names turned to brand names Eg: Gucci, Armani)
B. DESCRIPTIVE (Evidently describing the core offer of the brand. Eg: General Electric)
C. ACRONYM (Names which can be turned to acronyms Eg: IBM)
D. EVOCATIVE & FIGURATIVE (Emotional attributes that the brand offers, Metaphorical names. Eg: Dove)
E. REAL WORD NAMES (It is a real word, but one in which there is no tangible connection to the product Eg: Apple)
F. COINED / MEANINGLESS (Names which are a bunch of words put together or have no dictionary meaning. Eg: Haagen – Dazs)




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3. What type of Identity would you prefer?


A. WORDMARK / LOGOTYPE (a font-based logo that focuses on a business’ name alone Eg: Google, and Kleenex)
B. LETTERFORM (logos are comprised of a single letter or abbreviations. Eg: Honda, Uber, IBM)
C. PICTORIAL / ICON / SYMBOL (logos are illustrated symbols of recognizable things. Eg: Twitter, Apple)
D. ABSTRACT (an abstract geometric form that represents your business. Eg: Nike)
E. EMBLEM (Involves placing text inside of a symbol so that the two are practically inseparable. Eg: Harley Davidson)




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4. Do you have specific guidelines do’s and don’ts about the colours and other elements for the brand identity?


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5. Please name 3 brands whose Branding / Brand identity inspires you. What do you like best about them?


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6. Do you have any other ideas of your own for your Brand Identity?


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7. Any must-haves for the project? (Eg: Necessary to have .com available for the brand name)


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8. Name of the person for the entire Project communication (We prefer single point of contact)


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9. Email-id of the person for the communication


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ComputoVision has a vision to make every business go online in an affordable way with no compromise on quality and customer satisfaction.

      

Get in Touch

 

Pune, Maharashtra, India

 

Mumbai, Maharashtra, India

 

+91 7350 734 304

 

info@computovision.com

Computovision