Introduction

Since its inception, web design trends has evolved frequently (9 times) till date to keep the ever changing mindset of customers fulfilled and satisfied in every single aspect. The global growth rate of websites and designs are immense and unimaginable and it has become part and parcel of any business now days. 

The same time the web design industry also upgraded itself according to the demand of new start-ups and incorporated changes within it to bring out the required design. According to today’s scenario, 97% of startups across the globe are highly dependent on website design to promote their business and compete with their rivals. In this digitized world, website is highly mandatory and an effective web design plays a huge role here. A startup adopting the right approach towards presenting its website will be the lead player of industry.

No Compromise With Design Quality

According to a recent research done by Adobe 94% of website visitor’s used to leave a page if the design is not attractive and convincing, all this happens within 5 seconds of time. So these 94% of the users are important for you as a startup and you need to impress them within 5 seconds.

This clearly states that exceptional web design is not a contributing element for a website’s success, but it is a mandatory aspect which determines the position of a website in Google’s heart (obviously customer’s mind).

Follow Unique Design Strategy

A well framed web design strategy sorts out half your burden. Before approaching a web design service provider, as startup organizations try ask yourself where you stand as a startup in the entire industry and compare yourself with your competitors and bring out the perks you have. 

In order to frame a proper web design strategy you need to find answer for these three important questions:

• What is the exact message or information that you would like to convey with your design?
• The design incorporated in your website represents your brand, value, and your scope of service?
• What kind of impact would you like to leave on your target client when they visit your site?

Responsive Web Design Is The Key

Around 73% of website visitors say that they get deeply engaged when it is found to be responsive friendly. The chance of a mobile-user abandoning a website is 5 times higher when compared with a desktop user. This data shows the importance of designing a responsive website especially for mobiles. Display only the key elements when it comes to mobile screen and try to provide it in an attractive way. Mobile based target customers are highly exceptional as they look out for some unique and innovative information with better UX to stay focused till the end.

There are handfuls, if not hundreds, of open source content administration frameworks effectively accessible on the Internet today. For what reason would anybody in their correct personality prescribe a custom CMS?

The appropriate response is both straightforward and complex.

In the event that you were an independent company, and wished to stay little, I would not instruct you to utilize a custom CMS. Truth be told, I would be careful about prescribing any restrictive frameworks, not to mention a framework planned explicitly for one site. The purpose for that is on the grounds that to pay for a custom CMS, you’d get far more than you may utilize. Besides, you’d pay re-imagine the wheel for all the usefulness of a leaflet product site. I would, rather, propose putting that financial plan towards separating yourself on structure and internet searcher promoting. Most by far of the locales on the Internet today would fall into this gathering. They needn’t bother with any more usefulness than a straightforward blog or page the executives framework like WordPress or Drupal offers.

The most imperative things to think about a custom CMS stage include:

• A custom CMS doesn’t constantly mean exclusive
• Contingent upon your necessities a custom CMS might be required or may not
• Regularly a custom fabricated arrangement may run speedier, whenever grew legitimately
• A custom CMS isn’t prescribed for a fundamental site
• Regularly endeavor level clients run altered CMS stages
• For an essential site, WordPress is typically an incredible arrangement

Android tablets and mobile phones are increasingly becoming highly popular tools for modern-day designers. As a designer, it helps you to kick-start your creativity whenever it strikes, without the constraints of location or place. However, it could be a task to choose from the hundreds of apps available on Google Play store so here’s a compilation of a few top Android apps designers can use:

Infinite Design: This is a app built for Android and is extremely useful for creating designs by using a tablet or a smartphone. As a leading designing company in Pune, Syspree makes use of similar apps to craft legendary design for practical use. This app consists of an infinite canvas, an infinite undo/redo option, infinite layers, layer options like merge, flip, duplicate and split, five symmetry tools, a pen tool and a path editing tool.

Sketchbook Express: This is a free drawing and painting application that is helpful in carrying out simple sketching to complex tasks that need layers and intricate brushes. The Pro version contains a lot more options and this app is of great value if one wants to capitalize and capture inspired thinking while on the move.

myPantone: This is one of the most handy app for designers looking for external inspiration for their projects. Apart from the useful access to Pantone colour libraries, it also offers to build and share Pantone pallettes and share them to Adobe Creative Suite or QuarkXPress. Its most exciting feature is its capability to extract colours from images and photographs.

Internet search ranking is highly dependent on the manner in which SMO- Social Media Optimization strategy is being managed. Many organizations ignore this strategic move although it can play a huge role in pushing your search rankings up. The two important search engines that have to be optimized in social media are Google search and the search function within every social network.

Integrate Social sharing tools into your website.

It is mandatory to include social sharing tools into your site’s architecture which consists of adding direct web links from your website to your social media channels and from social profiles back to your website. Individual blog posts can also be given social media sharing buttons. Since social sites are more authoritative, links on social media are often considered high-quality links.

Social profiles should be complete in all respects
Although creating your social profile seems easy, most businesses are found lacking when it comes to completeness. Your profile information has to be filled up completely since most search engines prefer profiles that are complete in all respects. Ensure all contact information in all your social profiles should be the same as mentioned on your business website.

Social Media and SEO keywords should be fully aligned

Keywords play a vital role in your quest to maximize your social media exposure. You could be giving your competition a lot of leeways if you haven’t optimized your profile yet. Make sure your keywords and key phrases are integrated into your social profile in a natural, unforced manner. If keywords are used effectively on your profile, it will rank higher in Google searches and within the social network search too.

Use the right keywords in every post

Keywords are highly critical for blog content, website and advertisements, and therefore are extremely important on your social content too. Keywords should be selected carefully so that your brand is at the top of every keyword search. 

Key Features:

• Initiate an appointment through Messenger:
  When you're already communicating with customers in Messenger, Facebook will prompt you to schedule an appointment with that customer. When the customer accepts, that appointment will automatically be added to your list of appointments, and the customer will get a reminder before the appointment time. When you respond quickly to your messages, you can earn a Very Responsive badge.
• Manage appointments from the Appointments tab on your Page:
  Rather than manage your appointments in a separate spreadsheet, system or space, you'll have the ability to view and manage every appointment from your Page where they're initially booked.
• Manage appointments from a third party site:
  If you use software other than Facebook to manage your calendar, you can add a Book Now call-to-action button on your Facebook Page and send customers to another site to complete their booking process.
• Sync your appointments with Google Calendar:
  It should be easy and convenient to access your booking calendar at any time. Appointments on Facebook is integrated with Google Calendar so you can find your bookings without logging into Facebook.

• It's free: All businesses have access to Appointments on Facebook tools at no charge.
• Save time: Appointments on Facebook removes the need for businesses to spend excess time managing their calendar. You can now accept appointments from new and returning customers with less back-and-forth communication.
• Re-engage existing customers: Remind returning customers to book a follow-up appointment or refer their friends.
• Find new customers: Attract new customers with the ease and convenience of Appointments on Facebook so they don't have to call or text to book.

Google SEO Ranking Factors which can help increase you website ranking & thereby its visibility:

• Use a domain name with the keyword that describes your business
• Aged domains are given more preference rather than newly created ones
• Content, relevance and length, is always a king in case of ranking a website
• Ideal website page loading speed should be approx. 2 seconds
• Submit your websites siremap to Google
• Putting main keywords of your website in HI and H2 Tags is very valuable
• Update website content regularly
• Make your websites mobile friendly version
• Create relevant backlinks

Ways you can Protect your E-Commerce Business Cybersecurity: -

1. Get a modern security solution with a strong email and Spam protection. Additionally, having a two-factor authentication makes stealing the account information harder.
2. Choose a secure ecommerce platform by evaluating its security like paying close attention to PCI compliance and Sit Certificates. Many platforms also offer additional security features, such as fraud and DDoS prevention.
3. Monitor your site for malicious activity with the right monitoring tools. Additionally, make sure that your Koster regularly monitors their servers for malware, viruses and other harmful software.
4. Keep your systems up-to-date which includes updates to your web server in addition to your other software and plugins, such as Java, WordPress, loomla, ZenCart etc.
5. Stay PCI compliant when dealing with credit card transactions as it will make you harder to be breached and will reduce the extent of the damages in case you ever get hacked.

The 3 main components of the Domain Name System (DNS) are:

• Domain name: A domain name is a human-memorable name registered by a business or a person.
• Name servers: A name server stor individual DNS records f domain name. Each domain name is assigned its own name server
• Individual DNS records: Individual OHS records list the IP address (aka IP number) of the specific server that stores a business's website or email accounts.

There are Basically 10 actionable SEO Tips for you to implement for your website, they are: 

• Get active on at least 3 social media platforms and build a strong audience who actively shares your content.
• Add descriptive Alt Text to your website's images.
• Implement the relevant schema markup on your website to increase your website traffic.
• Do an outbound link search on your website and ensure you are only linking to sites with a low spam score and high domain authority.

Today, the solution to everything is internet! Why would I say that? Think about it. Think about the last time you searched for the meaning of a word in a dictionary, or the last time you bought a DVD to watch your favorite film, or the last time you tried to connect with a friend by visiting his place. Got your answer? With /Google, Netflix and Facebook, the whole world has boiled down to a six inch cell phone or at max a  25 inch laptop.

After establishing your web presence, everybody’s advice to you is to increase the traffic on the website. It’s great to have visitors on your website every day but the typical question arises; HOW? There’s one simple answer to it and that’s Search Engine Optimization. It is highly advisable because what’s the point of having a web presence if there’s nobody to look at you!

In today’s world everybody is in a race to be found. Found by friends, found by luck, found by blessed destiny, found by the right life partner and found on the web. The joy of finding yourself on the web is overwhelming and unparalleled.