Google SEO Ranking Factors which can help increase you website ranking & thereby its visibility:
- Use a domain name with the keyword that describes your business
- Aged domains are given more preference rather than newly created ones
- Content, relevance and length, is always a king in case of ranking a website
- Ideal website page loading speed should be approx. 2 seconds
- Submit your websites siremap to Google
- Putting main keywords of your website in HI and H2 Tags is very valuable
- Update website content regularly
- Make your websites mobile friendly version
- Create relevant backlinks