Google SEO Ranking Factors which can help increase you website ranking & thereby its visibility:

• Use a domain name with the keyword that describes your business
• Aged domains are given more preference rather than newly created ones
• Content, relevance and length, is always a king in case of ranking a website
• Ideal website page loading speed should be approx. 2 seconds
• Submit your websites siremap to Google
• Putting main keywords of your website in HI and H2 Tags is very valuable
• Update website content regularly
• Make your websites mobile friendly version
• Create relevant backlinks